The room matters more than the template
A bar does not need generic content. It needs the feeling of the room, the timing of the calendar, and the social proof that makes people choose tonight instead of someday.
The system should include capture, publishing, and reporting
A good partner does more than post photos. They plan the week, capture the right moments, edit quickly, publish consistently, and show what the audience responded to.
Proof should be specific
Ask for examples tied to reach, saves, shares, event attendance, or repeatable publishing cadence. Vague claims are easy. Operational proof is harder and more useful.