Social demand should have a search home
Every service, event type, and location pattern needs a clear page that search engines and buyers can understand. A single homepage rarely does that work alone.
Proof belongs on indexable pages
Case studies, venue pages, and service pages should carry safe public proof. Private dashboards should stay private, but public outcomes can still strengthen search and trust.
Metadata is the floor
Titles, descriptions, schema, internal links, image alt text, and page structure are not glamour work. They are the parts that let good creative become findable.